Sales Training 101
Refresh and revitalise your sales teams with a sales training programme that’s designed to lift their skills and motivation. Our sales experts use learner-centred and coaching methodologies to provide top tips to make a difference to success rates and relationships straight away
£595+VAT per person
Beginner
Benefits
What they’ll be able to do after this course:
Master their Sales Cycle: Apply the proven steps of any sales cycle specifically to their market, creating a systematic approach that consistently drives results
Build Relationships: Use advanced communication techniques to build trust and rapport with prospects, transforming interactions into meaningful business relationships
Qualify with Precision: Deploy strategic questioning skills to identify genuine prospects, understand their needs deeply, and qualify opportunities effectively
Prospect with Purpose: Plan and execute prospecting activities with confidence, including thorough pre-call planning that sets every interaction up for success
Pitch with Impact: Deliver compelling presentations that resonate with prospects’ needs, addressing objections and moving opportunities forward decisively
Apply Emotional Intelligence: Read and respond to emotional cues in sales situations, adapting their approach to connect authentically and influence outcomes
What they will learn
Course content includes:
- Applying sales cycle steps to specific markets
- Advanced communication techniques for relationship building
- Strategic qualifying and questioning methodologies
- Effective prospecting strategies and pre-call planning frameworks
- Compelling pitch development and delivery techniques
- Emotional intelligence applications in sales contexts
- Objection handling and negotiation skills
- Customer needs analysis and solution positioning
- Building long-term client relationships and repeat business
- Sales performance measurement and continuous improvement

Course Details
- 5 weeks, 1 x 3-hour live online session a week
- 19/11/25 – 17/12/25
- 9:30am – 12:30pm
- £595+VAT per person

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Live Online Training
Live online is ‘on-air’ training where real trainers work with remote delegates. It’s highly interactive – participants work in groups and pairs, view slides and video, use whiteboards, and talk to fellow delegates and the trainer, just like in a real training room. We just use Zoom instead!
Face-to-face
Excellent for relationship-building and very practical sessions, working face-to-face with your staff builds teams and buy-in, especially for those who are tech-nervous. We love getting into the physical training room and whilst it relies on participants being able to travel to and meet in a convenient place, its a great place to be creative and experiential.