Upcoming Courses
Sales Training 101
Refresh and revitalise your sales teams with a sales training programme that’s designed to lift their skills and motivation. Our sales experts use learner-centred and coaching methodologies to provide top tips to make a difference to success rates and relationships straight away
£595+VAT per person
Beginner
Benefits
What they’ll be able to do after this course:
Master their Sales Cycle: Apply the proven steps of any sales cycle specifically to their market, creating a systematic approach that consistently drives results
Build Relationships: Use advanced communication techniques to build trust and rapport with prospects, transforming interactions into meaningful business relationships
Qualify with Precision: Deploy strategic questioning skills to identify genuine prospects, understand their needs deeply, and qualify opportunities effectively
Prospect with Purpose: Plan and execute prospecting activities with confidence, including thorough pre-call planning that sets every interaction up for success
Pitch with Impact: Deliver compelling presentations that resonate with prospects’ needs, addressing objections and moving opportunities forward decisively
Apply Emotional Intelligence: Read and respond to emotional cues in sales situations, adapting their approach to connect authentically and influence outcomes
What they will learn
Course content includes:
- Applying sales cycle steps to specific markets
- Advanced communication techniques for relationship building
- Strategic qualifying and questioning methodologies
- Effective prospecting strategies and pre-call planning frameworks
- Compelling pitch development and delivery techniques
- Emotional intelligence applications in sales contexts
- Objection handling and negotiation skills
- Customer needs analysis and solution positioning
- Building long-term client relationships and repeat business
- Sales performance measurement and continuous improvement
Course Details
- 5 weeks, 1 x 3-hour live online session a week
- Awaiting Dates
- £595+VAT per person
Client Feedback
“It is meant to be challenging. If you push yourself you will understand and come away with lots of useful information and skills.”
Emily Dunn – Pentax
Learner
“Jono was really good, knowledgeable and gave me lots of tools for me to succeed in my job.”
Chloe Finney – Pentax
Learner
“Engage with the course and it becomes so rewarding.”
Tom Pritchett – Pentax
Learner
Reserve a Place
We’ll hold places for 5 days whilst you get internal approvals sorted.
Join Waitlist
Customised Training Enquiry
Live online
Sterling’s live online courses bring expert-led learning straight to your screen. Your staff join interactive, real-time sessions with experienced trainers, ask questions in the moment and collaborate with other professionals. It’s engaging, practical training that delivers immediate impact and keeps them connected, focused and ahead of the curve.
Face-to-face
Working face-to-face with your staff builds teams and buy-in. We love getting into the physical training room, where it’s a great place to be creative and experiential. This method is particularly useful when driving cultural change. We are the voice of your organisation, underpinning your aims and values and helping your teams to find practical ways to work more closely, communicate better and achieve your objectives.