Customer Experience and Sales Training Courses

Now, more than ever, organisations need to reflect a new business era.

Customers have changed fundamentally since the pandemic, making more informed choices about where they spend their money, based on integrity and ease of use.

Focus your staff on how to increase sales and customer retention by treating customers as they want to be treated – like the individuals they are.

Check out our customers’ current favourites below, click on Upcoming Courses or talk to us about a tailored programme.

Sterling Training provide Customer Experience training and Customer Sales Training.
Sterling Training offer expert Customer Experience training and Customer Sales Training.

Customer Experience and Sales Training Courses

Here’s a flavour of our most recent bespoke courses and customer favourites:

Effective Communication Skills

When teams and individuals communicate effectively, everything….works. Reduce barriers and increase trust and resilience by building staff confidence in face-to-face communication. Bespoke training aids recognition and understanding of the importance of non-verbals and how personal communication styles can help or hinder, and can be adapted.

  • Communication barriers
  • The 4 psychological fears
  • Communication styles
  • Adapting your style
  • Communication techniques – verbal and non-verbal
  • Empathetic listening and dynamic questioning
  • Staying assertive

Effective Communication Skills

When teams and individuals communicate effectively, everything….works. Reduce barriers and increase trust and resilience by building staff confidence in face-to-face communication. Bespoke training aids recognition and understanding of the importance of non-verbals and how personal communication styles can help or hinder, and can be adapted.

  • Communication barriers
  • The 4 psychological fears
  • Communication styles
  • Adapting your style
  • Communication techniques – verbal and non-verbal
  • Empathetic listening and dynamic questioning
  • Staying assertive

Sales Success in a Global Market

Understanding cultural differences in the global sales environment is critical to your salespeople’s success. Developing their intercultural communication skills and knowledge of the sales and negotiation techniques of different cultures and nationalities, will help them to ensure relationships are as effective and rewarding as possible. Bespoke courses include:

  • The impact of language and cultural differences on the sales environment
  • Communication techniques in international sales
  • Effective sales questions
  • A global mindset
  • Culture and its impact on sales
  • Delivering on different cultural expectations
  • Perceptions of time across cultures and the impact on sales cycles and timelines

Sales Success in a Global Market

Understanding cultural differences in the global sales environment is critical to your salespeople’s success. Developing their intercultural communication skills and knowledge of the sales and negotiation techniques of different cultures and nationalities, will help them to ensure relationships are as effective and rewarding as possible. Bespoke courses include:

  • The impact of language and cultural differences on the sales environment
  • Communication techniques in international sales
  • Effective sales questions
  • A global mindset
  • Culture and its impact on sales
  • Delivering on different cultural expectations
  • Perceptions of time across cultures and the impact on sales cycles and timelines

The Art of Selling

Refresh and revitalise your sales teams with a bespoke sales training programme that’s designed to lift their skills and motivation. Our sales experts use learner-centred and coaching methodologies to provide top tips to make a difference to success rates and relationships straight away. Stripped-back sales skills with sensational results, a bespoke course may include:

  • Applying the steps of any sales cycle to your market
  • Communication and relationship building
  • Qualifying and questioning skills
  • Prospecting and pre-call planning
  • Making a pitch
  • Emotional intelligence in sales
  • Objection handling
  • Closing the deal

The Art of Selling

Refresh and revitalise your sales teams with a bespoke sales training programme that’s designed to lift their skills and motivation. Our sales experts use learner-centred and coaching methodologies to provide top tips to make a difference to success rates and relationships straight away. Stripped-back sales skills with sensational results, a bespoke course may include:

  • Applying the steps of any sales cycle to your market
  • Communication and relationship building
  • Qualifying and questioning skills
  • Prospecting and pre-call planning
  • Making a pitch
  • Emotional intelligence in sales
  • Objection handling
  • Closing the deal

Customer Experience Excellence

Customer service just isn’t enough. Customer experience is where the secret to success lies. Build a loyal and fruitful customer base by learning how to design frictionless processes and build empathetic and solution-focused services with our bespoke courses, which include:

  • Customer service vs customer experience
  • The changing nature of customers and how to stay ahead
  • Customer needs vs customer expectations
  • How our behaviour affects those around us and how to use the power of influence
  • Communicating with customers positively and effectively
  • Moments that matter
  • Building trust and integrity
  • What to do when things go wrong

Customer Experience Excellence

Customer service just isn’t enough. Customer experience is where the secret to success lies. Build a loyal and fruitful customer base by learning how to design frictionless processes and build empathetic and solution-focused services with our bespoke courses, which include:

  • Customer service vs customer experience
  • The changing nature of customers and how to stay ahead
  • Customer needs vs customer expectations
  • How our behaviour affects those around us and how to use the power of influence
  • Communicating with customers positively and effectively
  • Moments that matter
  • Building trust and integrity
  • What to do when things go wrong

Managing Your Customer Service Team

Give your customer-facing managers the skills to keep your customer service team motivated, on track and delivering exceptional levels of support. A bespoke course designed for your staff might include:

  • Who are our customers?
  • The manager as role model
  • Effective communication
  • Assertiveness
  • Motivating teams and individuals
  • Managing complaints
  • Coaching staff for improved performance

Managing Your Customer Service Team

Give your customer-facing managers the skills to keep your customer service team motivated, on track and delivering exceptional levels of support. A bespoke course designed for your staff might include:

  • Who are our customers?
  • The manager as role model
  • Effective communication
  • Assertiveness
  • Motivating teams and individuals
  • Managing complaints
  • Coaching staff for improved performance

Customer Problem Solving

Your grumpiest customers can become your biggest advocates if you solve their problems quickly, effectively and permanently. We supply the top tips for dealing with tricky customers so your teams can create positive outcomes from every interaction with some simple techniques that make a difference to relationships straight away. Bespoke courses include:

  • Customer needs and expectations
  • Communication styles and how to influence them
  • Assertiveness
  • The 4 psychological fears
  • Dealing with difficult customer behaviour
  • The power of your behaviour
  • Five steps to customer problem solving

Customer Problem Solving

Your grumpiest customers can become your biggest advocates if you solve their problems quickly, effectively and permanently. We supply the top tips for dealing with tricky customers so your teams can create positive outcomes from every interaction with some simple techniques that make a difference to relationships straight away. Bespoke courses include:

  • Customer needs and expectations
  • Communication styles and how to influence them
  • Assertiveness
  • The 4 psychological fears
  • Dealing with difficult customer behaviour
  • The power of your behaviour
  • Five steps to customer problem solving

Live online

Live online is ‘on-air’ training where real trainers work with remote delegates. It’s highly interactive – participants work in groups and pairs, view slides and video, use whiteboards, and talk to fellow delegates and the trainer, just like in a real training room. We just use Zoom instead!

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Face-to-face

Excellent for relationship-building and very practical sessions, working face-to-face with your staff builds teams and buy-in, especially for those who are tech-nervous. We love getting into the physical training room and whilst it relies on participants being able to travel to and meet in a convenient place, its a great place to be creative and experiential.

Book training or ask for advice

Whether you're booking training for yourself or on behalf of an employee or team, we’d love to have a chat with you. Call us or fill out our contact form to book training or talk through your challenges and ideas – we’re here to help!

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