Upcoming Courses
Customer Experience and Sales Training Courses
Our customer experience and sales training courses equip your staff with the skills and confidence to deliver exceptional interactions, build meaningful relationships and drive great results — whether engaging with customers face‑to‑face or via online channels.
Explore our customer experience and sales training courses
Whether your staff are new to customer-facing roles or looking to raise their game, our programmes give them the confidence and capability to excel.
We offer flexible delivery options to suit every organisation. Staff can join one of our live online workshops with participants from across the world, or we’ll design a bespoke face-to-face programme tailored to your team’s specific needs. All training is highly interactive, blending group discussions, real-world case studies and practical exercises.
Browse our upcoming customer experience and sales courses below, or contact us to discuss a customised programme for your organisation.
Why our training works
- Expert trainers with real skills and experience
- Engaging, interactive, discussion-led sessions designed to develop practical skills that can be implemented immediately.
- Learner-centred approach which drives up participation and long-term transformation.
- Small-group learning for a personalised approach and to maintain interaction and quality (maximum 12 participants).
- Flexible delivery options — live online, face-to-face or a combination of both.
- All training can be fully customised for your organisation.
Upcoming training dates
Explore our current and upcoming Customer Experience and Sales courses designed for everyone, from front-line staff to operational managers. Courses are available live online and in person – talk to us about the best solution for your teams.
| Course |  Duration |
 Date & Time |
 Level |
|
|---|---|---|---|---|
| 12 spaces left Managing Difficult Customers Training | 4 weeks, 1 x 3-hour live online session a week |
15/09/2026 – 06/10/2026 09:30am – 12.30pm |
Intermediate | More info |
| Awaiting Dates Sales Training 101 | 5 weeks, 1 x 3-hour live online session a week | Join Waitlist | Beginner | More info |
| Awaiting Dates International Sales Training | 3 weeks, 1 x 3-hour live online session a week | Join Waitlist | Intermediate | More info |
| Awaiting Dates Customer Service Management Training | 5 weeks, 1 x 3-hour live online session a week | Join Waitlist | Intermediate | More info |
| Awaiting Dates Customer Experience (CX) Training | Customised course | Customised to you | Beginner | More info |
Customer experience and sales training to help your teams win and keep more customers
Our customer experience and sales training programmes help your teams build the confidence and capability to create exceptional interactions at every touchpoint. We equip them with tools to communicate clearly, understand customer needs and influence with authenticity, enabling them to form stronger relationships and drive loyalty, trust and measurable business results.
Customers have changed fundamentally since the pandemic, making more informed choices about where they spend their money, based on integrity and ease of use. Let us help you drive improvements and effectiveness in the quality of service your organisation provides.
Find the Right Customer Experience and Sales Training Course for Your Team:
Check out our range of customer experience and sales training programmes that build confidence and competence at every turn. Each programme focuses on developing practical skills and deeper understanding at a variety of levels from beginner to advanced, with flexible options to suit your organisation’s needs.
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Managing Difficult Customers Training
Your grumpiest customers can become your biggest advocates if you solve their problems quickly, effectively, and permanently. We supply the top tips for dealing with tricky customers so your teams can create positive outcomes from every interaction with simple techniques that make a difference to relationships straight away.
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Customer Service Management Training
Benefits What they’ll be able to do after this course: What they will learn Course content includes: Course Details Client Feedback
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Customer Experience (CX) Training
Increase sales and service levels by treating customers as they want to be treated – like the individuals they are.
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Sales Training 101
Refresh and revitalise your sales teams with a bespoke sales training programme that’s designed to lift their skills and motivation. Our sales experts use learner-centred and coaching methodologies to provide top tips to make a difference to success rates and relationships straight away
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International Sales Training
Unlock global sales success by equipping your sales team with essential intercultural communication skills and cultural intelligence. This programme develops the knowledge and techniques needed to build effective, rewarding relationships across different cultures and nationalities in today’s global marketplace.
Live online
Sterling’s live online courses bring expert-led learning straight to your screen. Your staff join interactive, real-time sessions with experienced trainers, ask questions in the moment and collaborate with other professionals. It’s engaging, practical training that delivers immediate impact and keeps them connected, focused and ahead of the curve.
Face-to-face
Working face-to-face with your staff builds teams and buy-in. We love getting into the physical training room, where it’s a great place to be creative and experiential. This method is particularly useful when driving cultural change. We are the voice of your organisation, underpinning your aims and values and helping your teams to find practical ways to work more closely, communicate better and achieve your objectives.
Meet the Customer Experience and Sales Skills trainers
Sterling Training works really hard to provide a truly excellent customer experience for learners and clients alike. ‘Customer Experience’ (as opposed to Customer Care or Service) and sales are inextricably linked in our book.
Our team of incredible trainers are here to help focus your staff on how to increase sales and customer retention by treating customers as they want to be treated – like the individuals they are.
Learn more about each of our trainers below.
Emma Lacey
Emma, MD of Sterling, started her career in retail and customer service for the John Lewis Partnership, so customer experience has been part of her DNA from the very beginning. An enthusiastic, imaginative and outgoing trainer, Emma enjoys giving practical tools to help staff at all levels to get the very best from themselves and their staff and give the very best to their service users. Customer experience at a human level is an addiction for Emma!
Vicky Taylor
Vicky uses her experience gained from working around the world, to design and deliver effective customer communication skills training programmes to help staff and managers develop in this critical area. Vicky uses lots of relevant practical activities within her training sessions and is an accredited trainer for both the Strength Deployment Inventory and the Seven Habits of Highly Effective People.
Richenda Askew
Richenda, with her extensive experience of working in service environments in many different countries in addition to the UK, has a rich background developing the communication and relationship building skills needed to provide service excellence. In active and dynamic learner-centred sessions, Richenda delivers experiential sessions and particularly loves to work with those with clients from around the world.
Mary Tillson-Wharton
Mary is an expert in all aspects of behavioural intelligence, designs and delivers engaging and challenging skills programmes for staff and managers working with customers. She has worked with large companies such as Gulf Air in Bahrain, to design and deliver large “Best in Service” Culture Skills programme as well as a programme for Toyota to support their frontline customer service team specifically to help them effectively handle conflict.
Jono Oswin
Jono has 25 years’ experience in sales and marketing within the communications industry and prides himself on his ability to connect with participants in a way that makes his sessions personal and relevant. He has an honest and challenging approach, especially for experiences sales people and sales managers, which encourages open dialogue and participation. Jono is an NLP Practitioner and uses a lot of role play in his sessions, including live cold calling, to ensure that groups learn from their experiences and develop new skills fast.
What Our Clients Say
“It’s definitely worth doing, an eye opener for sure. Opens the mind and teaches methods & ways of thinking I never knew before.”
Matt Turley – Pentax Medical
Customer Experience Course
Learner
Frequently Asked Questions
How do you teach Customer Experience and Sales skills?
All of our training is learner-centred. That means it’s highly experiential, and yes, that may involve role play, especially in this area of training! Talking about using a technique and actually using the technique give two very different results. We focus on giving our participants real, practical skills and our trainers use a facilitative approach and teach theory only where and when it’s most useful. We challenge participants to apply their skills and knowledge regularly in sessions, even supporting them to try new cold calling techniques live on potential customers.
What are the benefits of training my staff in Customer Experience and Sales skills?
It’s really important to deliver training that results in more sales – that’s pretty easy to justify. Making improvements to the experiences your customers have with your staff has real potential to boost buyer satisfaction as well as repeat sales too. Training will enhance the way your business attracts and serves its current and potential customers, so Customer Experience and Sales training are both hugely beneficial investments.
Who would benefit from attending Customer Experience and Sales training?
For anyone in your organisation who deals with internal or external customers, time spent sharpening their skills in how to communicate and develop relationships with existing or potential clients is never wasted. If your organisation is planning a new customer experience strategy and wants to place the customer front and centre, talk to us about a customised programme to get you there. If you want to sharpen the sales skills of your front line staff, a series of bespoke sessions with our experts is a cost-effective way to generate more sales.
Why is training my staff important?
Recruiting and developing staff is an expensive business. A comprehensive learning and development programme will build employee engagement and help you retain staff. Training key staff in customer experience and sales skills will help them build confidence in developing strong relationships with your customers, and find new ways to engage and retain them too.
Need some advice?
Then we’d love to help. Pop your details into our contact form and we’ll be in touch.
Business training courses in Southampton
We deliver our CPD Accredited business training courses from our Southampton office, and offer in-person and live online sessions for companies across Hampshire and the South. Whether you’re looking for on-site team development, live online workshops or bespoke training at your workplace (wherever that is), we will make it easy for you to upskill your staff.
Contact us to discuss training solutions that suit your team, your organisation and their challenges.