Customer Experience (CX) Training
Customer service just isn’t enough. Customer experience is where the secret to success lies. Build a loyal and fruitful customer base by learning how to design frictionless processes and build empathetic and solution-focused services with our bespoke courses that transform how your team thinks about and delivers exceptional customer experiences.
£ on application
Beginner
Benefits
What they’ll be able to do after this course:
Distinguish Service from Experience: Understand the critical difference between customer service and customer experience, shifting focus from reactive problem-solving to proactive experience design
Anticipate Customer Evolution: Recognise and adapt to the changing nature of customers and their expectations, staying ahead of trends to maintain competitive advantage
Balance Needs and Expectations: Clearly differentiate between customer needs and expectations, creating strategies that address both for maximum satisfaction and loyalty
Influence Through Behaviour: Understand how their behaviour affects customers and colleagues, using the power of positive influence to create exceptional interactions
Communicate with Impact: Apply positive and effective communication techniques that build rapport, resolve issues, and create memorable customer experiences
Identify Critical Moments: Recognise and optimise “moments that matter” in the customer journey, turning routine interactions into relationship-building opportunities
Build Lasting Trust: Establish and maintain trust and integrity in all customer interactions, creating the foundation for long-term customer loyalty
Transform Problems into Opportunities: Confidently handle situations when things go wrong, turning negative experiences into positive outcomes that strengthen customer relationships
What they will learn
Course content includes:
- Customer service vs customer experience: understanding the critical differences
- The changing nature of customers and strategies for staying ahead of expectations
- Distinguishing between customer needs and customer expectations
- How personal behaviour affects others and using influence positively
- Positive and effective customer communication techniques
- Identifying and optimising “moments that matter” in customer interactions
- Building and maintaining trust and integrity with customers
- Strategies for handling problems and turning negatives into positives
- Designing frictionless customer processes and experiences
- Creating empathetic and solution-focused service approaches

Course Details
- Customised course
- Customised to you
- £ on application

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Live Online Training
Live online is ‘on-air’ training where real trainers work with remote delegates. It’s highly interactive – participants work in groups and pairs, view slides and video, use whiteboards, and talk to fellow delegates and the trainer, just like in a real training room. We just use Zoom instead!
Face-to-face
Excellent for relationship-building and very practical sessions, working face-to-face with your staff builds teams and buy-in, especially for those who are tech-nervous. We love getting into the physical training room and whilst it relies on participants being able to travel to and meet in a convenient place, its a great place to be creative and experiential.