Upcoming Courses
International Sales Training
Unlock global sales success by equipping your sales team with essential intercultural communication skills and cultural intelligence. This programme develops the knowledge and techniques needed to build effective, rewarding relationships across different cultures and nationalities in today’s global marketplace.
£295+VAT per person
Intermediate
Benefits
What they’ll be able to do after this course:
Navigate Language and Cultural Differences: Identify at least 4 key factors that impact language use in different sales environments, adapting their approach for maximum effectiveness
Understand Cultural Sales Influences: Recognise 4-6 cultural factors that significantly influence global sales communication, enabling more successful international interactions
Master Global Sales Questions: Use open questions, TED questions, and closed questions appropriately and strategically to build relationships, probe needs, qualify prospects, and close sales across cultures
Apply Strategic Analysis: Use PESTLE analysis to identify and understand external macro-environmental factors that impact international sales success
Adapt to Cultural Business Practices: Identify, understand, and adapt to cultural differences in negotiation, time perception, punctuality, and business etiquette that affect sales cycles and outcomes
What they will learn
Course content includes:
- The impact of language and cultural differences on sales environments
- Effective communication techniques for international sales contexts
- Strategic questioning approaches for global markets
- Developing a global mindset for sales success
- Understanding culture’s impact on sales processes and relationships
- Meeting different cultural expectations in sales interactions
- Cross-cultural perceptions of time and their impact on sales cycles
- PESTLE analysis for international market understanding
- Cultural differences in negotiation styles and business practices
- Adapting sales approaches for different cultural contexts
Course Details
- 3 weeks, 1 x 3-hour live online session a week
- Awaiting Dates
- £295+VAT per person
Client Feedback
“It’s a very useful course, be prepared to get involved and work outside of the ‘normal’ training setting. This is not a PowerPpoint / text book type training.”
Emma McMillan – SSI Schaefer
Learner
“Expect to be challenged, and expect an engaging and thought provoking experience all round. Not at any point was I bored. I thoroughly enjoyed the training, and it has completely changed my thought process in regards to sales and my approach.”
Alan Lawther – SSI Schaefer
Learner
“I’ve been in sales for over 30 years and can say that this course is definitely well worth attending. I learned a lot”
Ian Merchant – SSI Schaefer
Learner
Reserve a Place
We’ll hold places for 5 days whilst you get internal approvals sorted.
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Customised Training Enquiry
Live online
Sterling’s live online courses bring expert-led learning straight to your screen. Your staff join interactive, real-time sessions with experienced trainers, ask questions in the moment and collaborate with other professionals. It’s engaging, practical training that delivers immediate impact and keeps them connected, focused and ahead of the curve.
Face-to-face
Working face-to-face with your staff builds teams and buy-in. We love getting into the physical training room, where it’s a great place to be creative and experiential. This method is particularly useful when driving cultural change. We are the voice of your organisation, underpinning your aims and values and helping your teams to find practical ways to work more closely, communicate better and achieve your objectives.